Yankee Group: FMC marketing must change

According to Yankee Group research, enterprise adoption of fixed-mobile convergence (FMC) remains low, with only 2 percent of large enterprises in Europe deploying FMC and even fewer in the U.S. and Canada. The firm says competition from alternative mobility initiatives, technological immaturity and reduced priority placed on voice communications by IT decision-makers have contributed to the low adoption rate. In addition, 29 percent of large enterprise IT decision-makers surveyed in the U.S. consider the technology "nice to have," but not a "critical" application on their IT/networking road map.

As such, Yankee Group says these statistics don't bode well for FMC in the form that carriers are marketing it. Carriers are pushing the idea that FMC can reduce costs for the enterprise. Yankee Group recommends that the focus needs to shift from cost reduction to an emphasis on productivity.

For more about Yankee Group's views on FMC:
- read this article from Tekrati