YouTube grapples with speed, video quality on mobile devices

A YouTube executive told attendees of Huawei's Global Mobile Broadband Forum 2010 that one of the company's largest challenges is providing end users with the same YouTube experience on their mobile devices as on the desktop.

"Everything people are watching online, people want to see on their mobile phone," said Francisco Varela, YouTube's head of platform partnerships. He explained how unhappy users get when they can only access a small number of preselected videos on their mobile devices. "They want the true YouTube experience they can get at home," he said.

Varela also said that another challenge YouTube is facing is the growing pressure to increase both the speed and video quality on mobile devices--two factors that are key to expanding YouTube's viewership on mobile phones.

According to mobile web platform provider Byetmobile's second-quarter 2010 Mobilt Minute Metrics report, YouTube now represents 36 percent of total video traffic on wireless networks worldwide. Interestingly, Varela said most mobile YouTube video consumption is coming over WiFi rather than 3G networks because the quality is better. To increase video speed and offer better quality videos, Varela touted YouTube's recently introduced high-end mobile website, Blazer.

Varela also stressed the need for partnerships and discussions with operators as YouTube wants to learn and understand what operators are searching for. He said YouTube services are "absolutely at the core of what operators want to bring consumers."

For more:
- see this RCR News article

Related articles:
YouTube revamps mobile site as daily views top 100 million
YouTube over a third of worldwide mobile video traffic
YouTube expands mobile video efforts

Suggested Articles

The CBRS Alliance announced the completion of specifications that support specific OnGo configurations for 5G New Radio (5G NR).

Evenstar will focus on building general-purpose RAN reference designs for 4G and 5G networks.

Nokia is supporting over 160 virtual network functions across Rakuten Mobile’s two main data centers as part of a managed services deal.