Topic: advertising technology
Verizon remained at the forefront of the wireless industry in terms of spending on TV advertising.
With the advent of the mobile phone, telephone numbers have transformed from a way to reach a family to reaching an individual.
Wireless spending on ads increased for the second month in a row, up from an estimated $228 million in August to $236 million in September.
As of last week, Verizon owns Yahoo. Now what?
FierceWireless has partnered with iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending.