Topic: mobile advertising
FierceWireless has partnered with iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending.
MetroPCS is one of several major U.S. wireless brands that is using software from Mobile Posse.
Here are some other stories we're following.
Verizon this week quietly launched Up, a rewards program that requires users to enable the carrier to share their information with its partners.
Here are some of the stories we’re following this morning.
AT&T continues to build out its digital media business, and data will play a huge role in that effort, CFO John Stephens said this morning.
FCC Chairman Ajit Pai outlined his plan to roll back Obama-era rules governing net neutrality, drawing cheers from carriers and jeers from other groups.
Donald Trump signed a resolution Monday repealing the FCC’s privacy rules for ISPs, officially blocking implementation of the Obama-era policies.
Verizon is preparing to roll out a new search app across its Android device portfolio. Critics initially blasted the app as spyware before reconsidering.
The move comes as carriers such as Verizon and AT&T are aggressively expanding into digital media and advertising.