There is no question that the rise in over-the-top video services is about to cause a major disruption in the traditional pay-TV industry. In fact, the industry is wisely dipping its toes into the OTT world in an attempt to learn how to monetize these services and minimize their impact on the industry's core revenue-producing products. That's the strategy behind the emergence of new services like Dish Network's Sling TV and Sony's PlayStation Vue. Sister publication FierceCable breaks down OTT's early impact on the market with six rules for monetizing next-gen pay-TV business models. Feature