6 tips for mobile game marketers

To make a mobile game successful, there are a few critical things that developers need to do for long-term user acquisition, retention and monetization of their mobile games. For example, according to Peter Warman, CEO of Netherlands-based gaming market research firm Newzoo, developers need to carefully tailor their apps to specific marketplaces. "Russia is a bigger iPad gaming country than Germany, for instance. Colombia spends more money on iOS than Finland," he said. "Understand how big your market is. You can do a bold move and not launch in English and German." Check out this feature from FierceDeveloper Editor Shane Schick detailing six elements developers need to track in order to make their game or mobile app resonate with users. Article

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