A/B testing begins rolling into mobile app market

A/B testing is a concept that has been popularized within marketing departments as a way of rationalizing decisions around advertising. And the approach is quickly making its way into the world of mobile apps. Earlier this month Amazon launched the beta version of an SDK designed to assist developers with A/B testing, which is available free of charge. Other developers, like Concrete Software, an Eden Prairie, Minn.-based developer that created the game Wordplosion, are turning to A/B testing to fine-tune their apps and decide which parameters work best. How is A/B testing working in the world of apps? Special report