A game app developer's guide to monetization

Much of the research around smartphone use shows the majority of consumers are highly reluctant to pay for an app, let alone something that's primarily for fun as opposed to a business or productivity tool. There's enormous competition to attract players to gaming apps, and the debate over in-app purchasing and in-app advertising becomes even more heated when players probably want to spend more of their time scoring points than receiving a marketing message. One of the key decisions for developers is whether to simply offer games for free, treat the game as a "premium" app and charge for it, or use the "freemium" model whereby the game is free but players are required to pay for various enhancements. Find out more in this FierceDeveloper special report.

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