Alltel Wireless, which was just acquired by PE firms yesterday, has launched advanced callerID functionality for its wireless users today. Select Alltel phones will now display the city and state of virtually any inbound call, whether it originated from another mobile phone or landline. The application, called City ID, will only be available to users of the LG AX275, at first. Alltel is offering a free seven day trial of the service now, but devices will have 15-day trials later. The service will cost $1.99 a month, and the application will be pre-installed on the phone.
"City ID will provide our customers with additional control over the calls that they choose to answer," said Wade McGill, senior vice president of wireless products for Alltel Wireless. "Customers frequently do not recognize an incoming phone number, and this application will provide the additional information to help users decide if they want to answer the call."
For more on Alltel's City ID:
- see this press release