Alltel wins first round of Verizon ad suit

According to a statement from Alltel, late last week a U.S. District Judge in Richmond, Va. denied Verizon Wireless' motion for a temporary restraining order that would have required Alltel to stop airing its Anytime Plan Changes television advertisements (watch one of the ads right here).  

The ads claim that Verizon Wireless and other carriers' customers have to extend their contracts when they change calling plans. While it's true that Verizon Wireless customers had to extend their contracts whenever they changed calling plans in the past, the carrier changed its policy and did away with the requirement effective October 7, 2007.

"We are very pleased with Friday's ruling and that the court recognized Verizon did not have grounds for the injunction it requested," said Laura Cook, senior vice president of marketing communications for Alltel Wireless.

For more on Alltel's advertising:
- check out the original article from last week