Alongside iPhone 6S and 6S Plus, Apple may announce always-on 'Hey Siri' function

At its media event today, Apple (NASDAQ: AAPL) is widely expected to announce new iPhones, likely called the iPhone 6S and iPhone 6S Plus, as well as a new Apple TV that could offer an app store, games and live TV. And, according to a new AppleInsider report, the company may also announce an always-on "Hey Siri" function that would allow iPhone users to interact with Apple's voice-recognition service without touching their phone.

Apple currently allows iPhone users to access Siri by saying "Hey Siri," but that feature only works when the phone is charging. The new reported service would allow users to access the service when the device is also unplugged. Several Android smartphone vendors, including Motorola, already offer voice-activated services to users who say "OK Google."

Apple's media event starts today at 1 p.m. Eastern time, 10 a.m. Pacific time. FierceWireless will be covering the event here. Stay tuned to this page for our full coverage of the event, including how AT&T, Verizon, Sprint and T-Mobile might sell and support Apple's new iPhones. Special Report