ALSO NOTED: JumpTap gets more VC; Admob: 1B ads in 6 months; and much more...

> WPP makes an undisclosed strategic investment in JumpTap. Release

> Admob: 1 billion mobile ads served in 6 months. Article

> Nokia on the prowl for new ad agency. Article

And Finally... Your daily dose of wireless trivia: Who was the AT&T Wireless executive credited with developing the Digital One-Rate plan? This plan revolutionized the wireless industry and was a huge marketing success for AT&T Wireless. Submit your response here.

Yesterday's Question: What handset maker began as a paper mill and took the name of the river on which it was founded? Answer: Nokia. First five correct answers came from: Neil Strother, NPD; David Brewer, Motorola; Charles Chopp, Nokia; Mike Rampton, Sprint; Harry Eschel, fastmobile.