Amazon (NASDAQ: AMZN) acquired a startup called 2lemetry that offers technology for sending, receiving and analyzing data from Internet-connected devices and machines. Terms of the deal, first reported by TechCrunch and confirmed by Amazon, were not disclosed.
It's unclear exactly what Amazon will do with the startup, which was founded in 2011 and is based in Denver. Amazon said only that it would continue to support 2lemetry's customers, which include Honeywell, the Demeter energy group, and First Mile, which recycles office equipment.
However, according to reports from TechCrunch and VentureBeat, Amazon could use 2lemetry's technology to track shoppers in a retail environment. Or it could add 2lemetry's technology into its growing cloud business; Amazon recently announced its Lambda cloud computing service, which 2lemetry last year described as a "perfect complement" to its own offerings.
"2lemetry's cloud-only offering fits well with Amazon's model for it's web services business. Amazon likely found 2lemetry's robust data layer and a complex event processing (CEP) capabilities as strengths over some of the other platforms in the market," said Dima Tokar, CTO of MachNation, an IoT research firm.