Amp'd Mobile moves into mobile advertising

Speaking of Amp'd Mobile and advertising, the MVNO has made a deal with Procter & Gamble to offer targeted advertising on mobile devices. The advertising content will initially be featured on Amp'd's Overdose VOD and Amp'd TV offerings with plans to extend the reach of the ads across its Amp'd content portfolio next year. Amp'd intends to offer its customers access to "unique and attractive" pricing offers and discounts through the service as well. 

For more about Amp'd's advertising deal with Procter & Gamble:
- read this article from Wireless Week

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