Analyst: top 10 "fudges" of wireless reports

Dean Bubley over at Disruptive Wireless has an entertaining and informative post on the top 10 "fudges" in analyst reports covering the wireless industry. Here are the top three:

  • Equating subscribers with users, since many have multiple phones or PIMs
  • Use of "overall ARPU" numbers that exclude rebates and similar repayments
  • Inclusion of revenue from enterprise and data-only devices aggregated in non-SMS Data ARPU, and then using the figures to suggest that consumer use of content or MMS or whatever is rising faster than it actually is

For the other top "fudges" in wireless research reports:
- take a look at Bubley's blog entry

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