Analyzing the world's 10 biggest handset makers in Q4

Now that the fourth-quarter earnings season is over, it's time make sense of the global handset rankings. ABI's Michael Morgan checks out the world's 10 largest branded cell phone makers in the fourth quarter of 2010, providing sales data as well as insight into their strategy and competitive position in the market. Importantly, ABI's numbers represent "sell in," or phone shipments into the retail channel, rather than "sell out," or sales to consumers. Further, ABI's ranking only counts phones that carry the manufacturer's brand. Therefore, phones that bandy a carrier's logo without a hint of which company actually built the device are not counted. How did things shake out? Special feature