Verizon signaled its intention to expand into media in a big way last year with its $4.4 billion acquisition of AOL, which included properties such as The Huffington Post and TechCrunch. And it continues to expand on its media business with the aggressive buildout of Go90, an OTT video offering and mobile advertising channel.
But Dan Ackerman, senior vice president of programmatic TV at AOL, says Go90 is just one part of Verizon's larger strategy regarding mobile media and marketing. In an interview with FierceOnlineVideo Editor Samantha Bookman, Ackerman discusses how AOL is working to simplify a digital advertising market that oftentimes seems overwhelmingly complex. Hot Seat