Apple (NASDAQ:AAPL) confirmed it is using its new 8 GB iPhone 5c to target the mid-tier smartphone market. "The mid-tier iPhone segment is growing year over year and the 8GB model provides a more affordable option for markets where LTE is becoming more established," an Apple representative told Re/code.
Apple introduced the 8 GB version of the iPhone 5c in an effort to offer a cheaper alternative to the existing 16 GB iPhone 5c. The 8 GB version is $70 less expensive, and will be sold in Germany, France, the United Kingdom, Australia and China.
Apple continues to sell the cheaper iPhone 4S, though that device does not support LTE networks. Apple executives recently admitted that sales of the iPhone 5c have come in below expectations. Article