Apple, AT&T dealing with another iPhone 4 pre-order snafu

Apple (NASDAQ:AAPL) and AT&T Mobility (NYSE:T) have started to send confirmation notices to customers that their iPhone 4 pre-orders are shipping. However, in another blow to companies' launch of the device, some customers have reported that their pre-order was unexpectedly cancelled. 

Over the weekend, some customers received notifications that their iPhone 4 devices had been shipped. The gadget, the latest iteration of Apple's popular smartphone, will go on sale in stores June 24. However, others reported that they received notifications from Apple and AT&T that their orders had been cancelled, according to the blog Engadget. The notifications said that due to a problem with the authorization process, the orders had been cancelled and that customers will have to go to an Apple or AT&T retail store to pick up their device.   

An Apple spokeswoman did not immediately respond to a request for comment on the situation.  However, an AT&T spokeswoman, Jenny Bridges, told FierceWireless that there was a simple explanation for the confusion. "The cancellations are primarily duplicate orders--customers who placed more than one preorder last week when wanting to confirm their iPhone 4 had been reserved," she said. "In some cases, they may be the result of upgrade eligibility. We're reaching out to many of these customers to answer questions, and are also happy for customers to call us with individual account questions."

Last week, Apple reported that it received more than 600,000 pre-orders for the device after less than two days of taking orders. AT&T stopped taking pre-orders for the device Wednesday because of inventory issues and unexpectedly high demand. 

For more:
- see this CBS News article
- see this Mac Rumors post
- see this Engadget post
- see this IntoMobile post
- see this Engadget post

Related Articles:
AT&T suspends iPhone 4 preorders, citing overwhelming demand
Apple, AT&T struggle to handle iPhone 4 pre-order demand
Apple unveils iPhone 4, adds video calling feature
Apple's iPhone shipments continue to soar

Article update June 21 with a comment from AT&T.

Suggested Articles

There’s a lot of talk about the edge and its role as a new business model for 5G. From a Telco perspective, 5G enables a whole range of new applicatio

AT&T is surprisingly spending less on capex in 2020 than it did in 2019. And the other big carriers haven't predicted big capex boosts for 5G.

CWA over the weekend struck a new tentative contract agreement with AT&T covering more than 8,000 workers.