Apple boosts entry-level app prices abroad in response to currency fluctuations

Apple (NASDAQ: AAPL) is not immune to global currency fluctuations. Last week it changed the prices of mobile apps in multiple markets, including Canada and Europe. The move marks perhaps Apple's most concerted push yet to counteract currency changes.

The U.S. dollar has been rising against other currencies. As a result, last week Apple told developers selling apps through the App Store that it would increase prices in the European Union, Norway, Canada and Russia because of foreign exchange rates and taxes.

As a result of the changes, according to Bloomberg, the entry-level price for apps in Canada jumped to $1.19 from 99 cents. In the Eurozone, the base price for apps jumped from $1.05 to around $1.17. Apple also hiked iPhone prices in Russia last month after briefly halting online sales there when the Russian ruble plunged in value. Article

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