Apple (NASDAQ:AAPL) CEO Tim Cook has only been in the top spot at the company since August, and after he took over for the late Steve Jobs he promised Apple would not change. However, according to the Wall Street Journal, Cook is already leaving his own mark on the company that Jobs founded and had led since 1997. Cook, who had served as COO and Jobs' right-hand-man before ascending to the top spot, has focused on mundane corporate matters that never seemed to interest Jobs, such as promotions and corporate reporting structures. He has been more open and communicative with employees, the report said, and has also created a a charitable program within the company, promising to match employee donations to non-profits of up to $10,000 a year. Article (sub. req.)