Apple's Craig Federighi steps into the limelight

Craig Federighi, Apple's (NASDAQ:AAPL) new senior vice president of software engineering, conducted his first major public appearance by unveiling of Apple's new iOS 7 operating system during the company's developer conference Monday--and Federighi generally garnered praise for his performance. "You could say he set the tone and personality for the new Apple," Nik Fletcher, product manager for app maker Realmac Software, told the Wall Street Journal. In a detailed profile of Federighi, the WSJ noted the executive is essentially taking over much of the responsibilities of Scott Forstall, who oversaw Apple's iOS software until he was ousted from the company late last year. Although the WSJ noted that Federighi and Forstall had an amicable working relationship, Federighi in his introduction of iOS 7 took some veiled jabs at the previous design of the operating system, noting that Apple "completely ran out of green felt and wood" for its Game Center app. Like much of iOS 7, the redesigned Game Center drops the skeuomorphic reference to a poker table and replaces it with a more streamlined, simplified design. According to the WSJ, Federighi is more like current Apple CEO Tim Cook in that he prefers to manage by consensus, whereas Forstall was more confrontational like former Apple CEO Steve Jobs. Article

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