Ten days after the iPhone 3GS went on sale, Apple is reporting shortages of the new model across the United States. The company introduced a widget to show where the shortages are in its retail stores.
The widget first appeared last summer after the iPhone 3G went on sale and supplies became tight. The updated tool now tracks availability of the new iPhone on an hourly basis. According to IFOAppleStore, a website that monitors Apple's retail operations, the new widget links directly to Apple's internal point-of-sale computers.
Over the weekend, more and more stores across the country were showing shortages of the new model, with the white 16GB iPhone 3GS in especially high demand. The widget does not cover AT&T Mobility retail stores.
Apple said it sold more than 1 million iPhone 3GS units in its first weekend of availability. Last Friday, Apple released the phone across the world in a second wave of launches.
- see this Fortune blog post
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