Comcast padded its lead among U.S. pay TV service providers in the fourth quarter of 2015, posting 89,000 net adds and claiming a 22.6 percent share of the market. The company also enjoyed an ARPU of $144.90, tops of all major pay TV providers in the country.
But the overall market for pay TV in the U.S. didn't perform as well. Excluding Sling TV, the pay TV audience actually shrank by 1.1 percent from the third quarter to the fourth quarter, according to MoffettNathanson. And the industry continued a gradual two-year decline in penetration, with roughly 84 percent of U.S. households subscribing to a service. As mobile video consumption continues to soar, traditional pay TV services are slowly losing ground. Article