AT&T Mobility (NYSE: T) is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.
AT&T said that for a limited time new and existing customers on its Mobile Share Value shared data plans can get the offer. The carrier did not say when the offer will expire. Under the plan, customers are still responsible for monthly device access charges for each device. The charges are $15 per month for each smartphone, if customers buy a device through AT&T's Next handset upgrade plan, bring their own phone or pay full cost for a phone.
Under a separate promotion AT&T announced in September, its 15 GB plan, which starts at $130 a month, has been doubled to 30 GB. AT&T also offers 20, 30, 40 and 50 GB plans that have been doubled to 40, 60, 80 and 100 GB for the same pricing as the smaller data-bucket plans ($150, $225, $300 and $375, respectively).
The new AT&T promotion comes shortly after Sprint (NYSE: S) cut the cost of its 12 GB and 16 GB shared data plans by $10. Specifically, Sprint cut the monthly access charge from $25 per month to $15 per month on its $80 and $90 Sprint Family Share Pack plans. The promotion is available through Jan. 15, 2015. Customers who sign up during the promotional period will pay the $15 access fee as long as they remain with the plans, which also provide unlimited voice and texting. The $80 plan provides 12 GB and the $90 plan provides 16 GB of data.
Verizon Wireless (NYSE: VZ) has gingerly waded into the game of increasing the size of its data buckets for shared data plans, too. Customers on its More Everything shared data plans can get 15 GB of data per month for $110, up from 12 GB before, or 30 GB of data for $130 per month, up from 16 GB before.
Through the end of October T-Mobile US (NYSE:TMUS) ran a family plan promotion that gave its Simple Choice plan customers four smartphone lines with unlimited voice and texting and up to 10 GB of LTE data, or 2.5 GB each, for $100 per month.
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Verizon wades into double-data promotional battle with Sprint, AT&T
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