U.S. wireless carriers spent nearly $200 million on digital advertising in June, up substantially from the $170.7 million they shelled out in May. And AT&T remained the top-spending operator in the country, barely outspending Sprint during the month. Meanwhile, Cricket Wireless surpassed MetroPCS to take fifth on the spending list.
FierceWireless has partnered with the advertising measurement firm iSpot.tv to provide a monthly snapshot of the wireless industry's advertising and digital engagement efforts. To see June's results, click here.