AT&T goes back to basics with "simple" phone

With a penetration rate approaching 85 percent there probably aren't too many novice wireless users in the U.S. Nevertheless, AT&T has debuted a phone geared toward first-time phone subscribers and others who want a simple phone with a large keypad and uncluttered design. The Pantech Breeze comes with three pre-programmable quick-call buttons that let users quick-call contacts and press the send button to start a call.  In addition, the phone has a large font menu screen and easy-to-use oversize buttons.

The Pantech Breeze will be available starting today at AT&T stores and online for $49.99 after a two-year service agreement and a $30 mail-in rebate or $124.99 after a $30 mail-in rebate for customers who prefer to use AT&T's Pick Your Plan or Pay As You Go GoPhone prepaid plans.

For more:
- see this release

Related stories:
AT&T debuts new phones, senior plan. See this Pantech story.
Cingular launches 'World's Smallest' flip phone. See this Pantech story.

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