Ahead of Verizon Wireless' launch of Research In Motion's BlackBerry Storm, AT&T Mobility is readying a plan to beat back potential sales of the device as the holiday shopping season approaches, according to a report on the blog Boy Genius Report.
According to an internal document from AT&T, some of the talking points that should be used to counter the Storm's appeal include:
- The Storm does not have multi-touch technology
- The iPhone 3G is paired with Apple's App Store and is linked to iTunes
- The iPhone 3G is capable of operating on three bands of HSDPA, and has GPS technology.
While it is not surprising that AT&T would make a marketing push showcasing the features of the iPhone 3G as more smartphones head onto the market--including T-Mobile's G1--the fact that this memo exists reveals one thing: AT&T and Apple see the Storm as a formidable competitor.
- see this post
Verizon's launch of Blackberry Storm delayed until November
Storm clouds gathering around Verizon