The AT&T brand name in the wireless industry never seems to die. It's just too valuable when you're talking about business customer brand affinity. The new AT&T, as a result of the merger between SBC and AT&T, plans to introduce wireless service to enterprise customers, called AT&T Integrated Mobile Service from Cingular Wireless. I'm sure we'll see the AT&T name continue to creep back into Cingular Wireless, much to the ire of partner BellSouth, as AT&T embarks on the quadruple play.
For more about the new AT&T's wireless branding plans:
- read this article from The Wall Street Journal (sub. req.)