Last week AT&T changed its data plan offerings with little fanfare: The carrier scrapped about six offerings like PDA Global, Smartphone Connect and BlackBerry/PDA personal Max plans and added a couple of new offerings instead. AT&T now offers $5 and $15 messaging bundles as well as two Media Net Unlimited plans. The Media Max Unlimited Bundle is now $35, down from $40, while AT&T's $80 Data Connected Plan now has a 5 gig cap instead of being unlimited.
"Overall, AT&T's new lineup looks promising as the carrier has retained its star plans, included the unlimited messaging and unlimited family messaging plans on the messaging side and the personal and enterprise bundle plans on the data services side," Current Analysis analyst Deepa Karthikeyan noted in a report. "AT&T should now attempt to make its pricing structure more competitive, as with voice plans at price parity, data and messaging services will soon determine carrier choices."
For more on the new plans:
- read this report from RCR News