AT&T responds to Sprint, Verizon, increases data allotments on $40, $70 plans

AT&T Mobility (NYSE: T) today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.

The actions come shortly after Sprint (NYSE: S) instituted similar changes on its entry-level shared data plan. Sprint earlier this month announced it will offer 1 GB of shared data for $20. The carrier previously offered 600 MB of shared data at that price.

Similarly, Verizon Wireless (NYSE: VZ) recently tweaked its own pricing. The carrier cut the price of its 500 MB More Everything plan by $10. The plan now offers 500 MB and unlimited voice and texting for $20 instead of $30. Verizon also increased the cost of its 2 GB plan, which includes unlimited calling and texting. In August, Verizon priced the plan at $60 per month, but earlier this month the carrier said it will charge $75 per month for 2 GB of data and unlimited talking and texting.

The pricing changes continue to reflect carriers' attempt to respond to rivals with either increased data allotments or lowered prices. Release


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