AT&T revamps $25 GoPhone prepaid plan

AT&T Mobility (NYSE:T) is upgrading its $25 GoPhone prepaid plan to include unlimited texting to Canada, Mexico and 100 other countries. This feature was previously only available on the $50 per month rate plan or on the $2 per day plans.

AT&T's GoPhone plans now include the following:

  • The $50 per month plan, which offers unlimited nationwide calling, texting and Web on eligible phones along with international texting to Canada, Mexico and 100 other countries.
  • The $25 per month plan, which offers 250 minutes of nationwide calling and unlimited international texting to Canada, Mexico and 100 other countries.

Customers can also select the $2 per day plan that lets them pay only on the days they use their phone, or they can choose a plan that charges a 10 cents per minute rate.

Mark Collins, senior vice president of AT&T's data and voice products, said that adding the unlimited texting gives customers more ways to connect with friends and family and still keep their budget in check.

AT&T has taken several steps over the past few months to spruce up its GoPhone prepaid service. In June AT&T debuted the $50 unlimited plan for talk, texting and Web access, though smartphone customers have to add data packages ranging from $5 to $25 on top of that. And in April AT&T partnered with LG to bring the Android-powered LG Thrive for $179.99 to the GoPhone brand, following other carriers that have brought Android phones to prepaid services. 

AT&T's actions also come amid a slowdown in postpaid customer acquisitions among major wireless carriers. Many expect prepaid service to gain ground in the coming months and years as postpaid sales slow. 

For more:
- see this release

Related Articles:
The four key factors driving the U.S. prepaid market for wireless
MetroPCS launches promotional $25 unlimited voice and texting plan
Boost Mobile promotion will shrink unlimited voice, text plans to $30
AT&T unveils $25 prepaid GoPhone plan
AT&T brings LG Android smartphone to GoPhone prepaid brand


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.