AT&T (NYSE: T) is shaking up its front office as it continues to work to leverage its acquisition of DirecTV, according to Cnet. Longtime mobile chief Ralph de la Vega was appointed AT&T's vice chairman and placed in charge of its business and international units, while John Stankey was named CEO of the AT&T entertainment group, taking the reins of the company's mobile division in addition to overseeing its DirecTV, Internet and TV businesses. Glenn Lurie, who remains CEO of AT&T's consumer mobility business, will report to Stankey.
The reshuffle once again underscores how big a priority mobile video is for AT&T in the wake of its pickup of DirecTV. The carrier last month launched unlimited data plans for DirecTV customers, and it has signaled plans to roll out multiple new mobile video offerings this year. Mobile video consumption is on the rise, to be sure, but it's an increasingly crowded space where carriers will soon face competition from heavy-hitters such as Facebook. AT&T will have to deliver compelling content at competitive prices if it's going to capitalize on the marriage of mobile and video. Article