AT&T introduced two new unlimited data plans—called Unlimited &More and Unlimited &More Premium—that include its new WatchTV streaming video service. The release of the plans, and the streaming video service, come just days after AT&T closed its acquisition of video content giant Time Warner.
Importantly, AT&T’s new top-tier unlimited data offerings are cheaper than the new top-tier unlimited offerings released by Verizon exactly a week ago.
Specifically, as noted by Cnet, AT&T’s new Unlimited &More plan costs $70 for a single line of service and $160 for four lines. AT&T’s previous plan, Unlimited Choice Enhanced, cost $65 for a single line and $160 for four lines.
And AT&T’s new Unlimited &More Premium costs $80 for one line and $190 for four lines. AT&T’s previous plan, Unlimited Plus Enhanced, cost the same: $80 for a single line and $190 for four lines.
AT&T’s new plans replace its previous plans, though customers can remain on the plan they currently have.
Nonetheless, those prices are less than Verizon’s new Above Unlimited plan, which costs fully $100 for one line of service and $240 for four lines of service.
But the two companies differ significantly on the add-ons they’re throwing into their respective plans. For example, Verizon is offering 75 GB per month of data before it throttles a user’s connection, while AT&T is only offering 22 GB of data per month before throttling. Verizon is also offering five days of “TravelPass” roaming per month, 500 GB of cloud storage, and 20 GB of tethering per line per month.
Meantime, AT&T’s Unlimited &More and Unlimited &More Premium plans offer WatchTV, which features around 30 live channels of TV including CNN, AMC and TNT. And the company’s Unlimited &More Premium plan allows users to choose one premium add-on service: options include HBO, Cinemax, Showtime, Starz, VRV and streaming music channels Pandora Premium and Amazon Music Unlimited. Customers also get a $15 credit toward DirecTV, DirecTV Now or U-Verse TV, alongside 15 GB of tethering.
AT&T will also sell WatchTV as a $15 per month standalone service sometime “soon.”