AT&T (NYSE: T) and Sprint (NYSE: S) are hoping to boost second-quarter subscriber adds with new promotions continuing the buy-one, get-one theme.
AT&T extended its ongoing BOGO campaign to include Samsung's flagship Galaxy S7 and S7 Edge, Apple's iPhone 6 and 6s Plus, LG's G5 and HTC's One A9, among others. AT&T is also offering DirecTV subscribers four lines of unlimited data for $180 a month, and it continues to dangle up to $650 in credits per line to users who switch carriers, trading in their current phones to take advantage of the BOGO.
The $180 deal is available after a $40 credit for the fourth smartphone line is applied, and credits start after two bills, so users with four new lines pay $220 a month until then. Phones up to $695 are free after 30 bill credits, and the BOGO offer must consist of devices from the same manufacturer. The offer is available until June 30.
AT&T also began targeting business users with three new offers: a $250 discount on eligible tablets with a two-year contract; a free 12-month subscription to MobileIron for users who activate or upgrade 20 or more lines on any qualified Samsung device; and 15 percent off new small business service contracts with five lines or fewer.
Meanwhile, Sprint customers can buy one iPhone 6s or 6s Plus and get a second free with at least one new line of service and an eligible upgrade. Users must purchase the devices with a two-year equipment installment plan or lease them over 18 months, or can choose to lease one and purchase the other.
The rebates come in the form of service credits.
Sprint launched a tablet promotion as well, knocking $200 off eligible iPads for users who buy an iPhone 6s or 6s Plus on a lease or with an EIP. The discount applies to the iPad Mini 4, Air 2, Pro 9.7 and Pro 12.9 in any memory configuration when bought in 4 monthly installments.
Like AT&T, Sprint continues to cover fees up to $650 per line for users who switch from other carriers.
Verizon ends $650 ETF payoff offer and Samsung Galaxy BOGO, launches new promotion for Android Pay
Verizon, Sprint follow AT&T and T-Mobile with BOGO offer on Samsung Galaxy S7
Verizon to pay up to $650 in ETFs to customers who switch, potentially signaling vulnerability
Confirmed: Verizon only major U.S. carrier that is not pre-loading Samsung Pay on Galaxy S7