AT&T suspends iPhone 4 preorders, citing overwhelming demand

Both Apple (NASDAQ:AAPL) and AT&T Mobility (NYSE:T) are reporting overwhelming response to the iPhone 4, which is scheduled to makes its debut in stores June 24. Apple reported that it received more than 600,000 preorders for the device, which only became available for preorder on Tuesday. Meanwhile, AT&T said that it stopped taking preorders for the iPhone 4 on Wednesday because of inventory issues and unexpectedly high demand. 

AT&T said it may start taking preorders again depending on whether the inventory issues are resolved. Meanwhile, Apple once again adjusted the shipping date for iPhone 4 preorders. After changing it from June 24 to July 2, it subsequently pushed it back even further to July 14.

AT&T also said that preorders of the iPhone 4 were 10 times higher than for the iPhone 3GS. Apple sold more than 1 million 3GS devices in the first three days and struggled to keep it in stock.

Technical glitches in the preordering process plagued both AT&T and Apple. On Tuesday morning when customers tried to register for the new smartphone on the websites many were met with error messages, although the cause of the errors remains unclear.  

 For more:
- see this WSJ article (sub. req.)
- see this All Things D post

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