AT&T targets Verizon, claims it has 'most reliable' LTE network

AT&T Mobility (NYSE:T) is taking direct aim at the heart of Verizon Wireless (NYSE:VZ) with a new advertisement claiming it has the nation's fastest and most reliable LTE network. Verizon, which still outpaces AT&T in terms of LTE coverage, has long made network reliability a core part of its pitch to consumers--and has used that perceived edge as a way to charge a premium. 

But, according to independent third-party data cited by AT&T--the source of which AT&T did not name--AT&T has "the highest success rate for delivering mobile content across nationwide 4G LTE networks." AT&T also cited recent studies from PCWorld/TechHive and PC Magazine as evidence that its LTE network is consistently faster than those of its competitors. 

The back-and-forth between carriers over network reliability and speed is of course nothing new, particularly between Verizon and AT&T, the nation's two largest carriers. However, AT&T is clearly trying to ding Verizon on network reliability, which is notable in light of the fact that Verizon's LTE network covers 301 million POPs and AT&T's stands at around 225 million covered POPs (AT&T aims to boost that figure to 270 million by year-end). "AT&T can make up whatever claim they want," Verizon spokesman Tom Pica told FierceWireless. "We'll let consumers make the ultimate decision." Release

Article updated July 18 at 1:23 p.m. ET with comment from Verizon.

Suggested Articles

The California Public Utilities Commission (CPUC) told T-Mobile and Sprint that they can't begin the merger of California operations just yet.

That’s a push back from the mid-April reopen target Apple appeared hopeful for just last week.

MTN Consulting says the industry consensus is that 5G will double to triple energy consumption for mobile operators, once networks scale.