AT&T Mobility (NYSE: T) will allow customers with an LTE-capable vehicle from General Motors to add the car as another device to their Mobile Share Value shared data plan for $10 per month, the same price as a tablet.
AT&T and GM also unveiled standalone pricing for new LTE-enabled OnStar service from GM, starting at $5 or $10 per month depending on whether the driver is an OnStar subscriber. The long-awaited pricing comes as more new LTE-equipped vehicles roll off production lines, many of them with connectivity enabled via AT&T.
Chris Penrose, AT&T's senior vice president of emerging devices, wrote in a company blog post that the Mobile Share Value pricing "gives AT&T customers the ultimate in flexibility. Additionally, customers may be able to pick standalone options from the auto manufacturer or from AT&T."
GM said the 2015 Chevrolet Malibu will be the first LTE-equipped GM vehicle, followed by more than 30 other Chevrolet, Buick, GMC and Cadillac vehicles by the end of the year. GM said these vehicles will have a built-in Wi-Fi hotspot capable of pairing up to seven devices, as well as improved access to current OnStar safety and security services. The hotspot is on any time the car is on, GM said.
OnStar subscribers will get access to the following plans:
- $5 per month: 200 MB of data per month
- $15 per month: 1 GB
- $30 per month: 3 GB
- $50 per month: 5 GB
The pricing for non-OnStar subscribers is the same except the 200 MB plan costs $10 per month and the 1 GB plan costs $20.
GM is also letting customers buy one-time data packages. OnStar subscribers can get 250 MB of data for one day for $5 or 10 GB over the course of 12 months for $150. Non-OnStar subscribers can get 250 MB of data for one day for $5 or 10 GB over the course of 12 months for $200.
Audi AG's in-car LTE service, which is also powered by AT&T's network, starts at $99 for 5 GB over the course of six months. The companies also offer a longer-range plan that they say provides more value, at $499 for 30 GB of data over 30 months. The pricing works out to a little more than $16 per month for each plan, though the 30-month plan obviously comes with more data and a longer timeframe in which drivers can use it. The companies also said that all Audi A3 sedans equipped with the automaker's Audi Connect service will receive a free six-month trial period. Audi switched to AT&T after working with T-Mobile US (NYSE:TMUS) as its U.S. wireless partner.
In January AT&T also announced it scored a new, multi-year exclusive agreement to "enable current and future Tesla vehicles in North America with high speed wireless connectivity."
- see this AT&T post
- see this GM release
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