AT&T to resurrect AT&T wireless brand

AT&T announced plans to bring back the AT&T Wireless brand name for wireless services but said an announcement regarding the relaunch would not come for months. SBC took the AT&T name following their merger. Prior to the SBC/AT&T merger, Cingular Wireless had acquired AT&T Wireless and used the brand for six months until ownership of the brand reverted to AT&T. AT&T then planned on offering the AT&T Wireless brand as an MVNO over Sprint's network, but abandoned the plan when SBC came looking for a deal. AT&T did not specify a target subscriber base for the relaunch. The new AT&T also unveiled its revamped logo, a slight variation on the familiar blue AT&T globe with the company's name in lowercase letters. The carrier said the aim was to project "a more welcoming and accessible image."

For more on the new AT&T's plans:
- see this article from the Chicago Tribune

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