BlackBerry offers iPhone users up to $550 to switch to a Passport smartphone

BlackBerry (NASDAQ:BBRY) really wants former BlackBerry users who switched to the iPhone to give the company another chance. The smartphone maker is offering up to $550 if customers trade in their iPhone for a new Passport smartphone.

Starting Dec. 1 eligible customers can trade in their iPhone 6, 5s, 5c, 5 and 4S models and they will receive a Visa prepaid card when they purchase a BlackBerry Passport. 

BlackBerry said the amount customers can get will be based on the condition and model of the iPhone they trade in. For example, BlackBerry says the iPhone 6 has a maximum trade-in value of  $400 and BlackBerry will add on an additional $150. Older iPhones models have lower maximum trade-in values. Customers need to buy the Passport through ShopBlackBerry.com or via Amazon (NASDAQ: AMZN)

It's unclear how many iPhone users BlackBerry hopes to lure back with the offer or how aggressive it will be with the promotion. BlackBerry said the iPhone trade-in deal is a limited-time offer but did not say when it will end.

BlackBerry has been heavily promoting the Passport since its debut in late September, and has hoped that the square-shaped device with a physical keyboard will help it get back enterprise users. Next month BlackBerry will also start selling its newest phone, the Classic, which also sports a physical keyboard and is reminiscent in many respects to the company's best-selling Bold series of smartphones.

The promotion comes as BlackBerry has started selling its BlackBerry Enterprise Service 12 platform, and the company hopes it can generate large-scale enterprise adoption of its cross-platform security and device management service.

In addition to the iPhone trade-in program, BlackBerry is also offering a Black Friday deal for BlackBerry Passport and Z30 smartphones. For a limited time the company is offering $100 off the purchase of a black-colored Passport, reducing the unsubsidized price down to $499. Customers can also get discounted pricing on the touchscreen Z30 when they buy the phone through ShopBlackBerry.com, including $275 off MSRP in the U.S.

Additionally, with BlackBerry's new financing options from PayPal Credit, U.S. customers can now purchase unlocked devices and accessories on credit. For any purchases over $200 customers make through PayPal, they can choose to pay off their balance in full or pay in six installments over six months.

For more:
- see this release
- see these two separate BlackBerry pages
- see this Bloomberg article

Related Articles:
BlackBerry teams with Samsung to increase security on Android
BlackBerry's Chen: The focus is more on profitability than new smartphones
Rumor Mill: Lenovo preparing for a bid to acquire BlackBerry
BlackBerry exec Alec Saunders to leave company
BlackBerry plans more smartphones with unconventional designs
BlackBerry notches 200K Passport orders, but continues to struggle financially

Suggested Articles

Norway’s Telenor ditched Huawei in favor of Ericsson for 5G RAN, but Telefónica tapped the Chinese vendor for 5G RAN in Germany and 5G core in Spain.

Samsung Electronics is expanding its North American presence in wireless infrastructure, striking a deal with Canadian telecom operator Videotron.

AT&T said its 5G service, for both consumers and businesses, is now live in 10 markets.