Boost Mobile is offering CDMA customers the opportunity to switch to its $50 per month unlimited voice, texting and Web surfing plan. All new and existing "UNLTD By Boost" customers who are on the Sprint Nextel's CDMA network and are currently paying at least $50 per month for their current plans will be eligible for the offer.
The prepaid carrier said that customers on the its UNLTD $50 Unlimited Talk, $60 Unlimited Talk & Text or $70 Unlimited Talk, Text & Web plans will be automatically switched to the $50 per month rate. These plans are only available in 13 states, however, including Alabama, Arkansas, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, Nevada, North Carolina, Oklahoma, Tennessee and Texas. Customers who are on UNLTD plans at prices lower than $50 per month will remain at their current rates.
Additionally, Boost said that home calling areas for UNLTD customers have been eliminated, and that they can now make and receive calls anywhere on Sprint's CDMA network without incurring roaming charges.
Although it dabbles in CDMA, Boost's primary focus is to grow its iDEN business. Boost Mobile President Matt Carter said the company is making the rate plan adjustments to simplify its portfolio.
The strategy appears in-line with recent analyst recommendations. According to new research from Frost & Sullivan, pricing is a key differentiating factor, and the firm cited Boost's $50 unlimited plan as an example of innovation amid the economic recession. However, analysts have recently said that Boost and other prepaid carriers may be facing more pressure from rivals such as TracFone.
- see this Boost press release
- see this Frost & Sullivan press release
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