Booyah expands mobile gaming's horizons

Mobile gaming is becoming increasingly more complex and closer to console gaming. FierceDeveloper's latest Developer Workshop profiles Booyah, which is combining social networking with gaming. In December, Booyah launched its first iPhone title, MyTown, and the application already has more than 500,000 users playing the game an average of more than 30 minutes a day. The app reached No. 7 on the App Store's top free apps list. Developed around real-world shops, clubs and other local businesses, MyTown enables users to visit their favorite destinations to unlock rewards and earn virtual currency to "purchase" those same establishments. Special feature


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