Broadcom to enter mobile-phone chip market

U.S. semiconductor company Broadcom, which makes chips for 802.11x products and a host of consumer electronics, plans to make an entrance into the next-generation mobile-phone market, competing with the likes of Qualcomm and Texas Instruments. Broadcom plans to introduce a line of products called CellAirity that it expects to lead to 100 million unit sales every year to handset manufacturers. To accomplish this, Broadcom says it can cut the price of electrical components used to less than $100, resulting in 3G handsets that are comparable with second-generation handsets.

For more about Broadcom's cell-phone plans:
- check out this report from NewsFactor