Can social media help mobile apps get the attention they deserve?

Earlier this month Sunnyvale, Calif.-based Airupt launched Appcurl, which promises to filter through the plethora of iOS and Android apps and rank them in ways that will be more relevant than paid search promotions and other online marketing campaigns. Appcurl will be powered in part through conversations on Airomo, a companion portal where users can discuss apps they like and talk about what they want to see next. Appcurl is just one example of the way social media may soon become a key component of app discoverability for developers. Find out other ways developers can use social media to draw attention to their apps. Article


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