CBS nets $3M from V Cast deal

We're finally getting a glimpse at what big broadcasting companies are making from mobile content and how lucrative mobile TV services might be for them. CBS CEO Les Moonves said during its first-quarter conference call that "the Verizon V Cast deal, which lets V Cast subscribers view CBS content on their cell phones, will bring in some $3 million in incremental revenue through subscription dollars this year alone." And Moonves goes on to say, "$3 million, that's genuine growth in what will be a real business for us going forward and it all goes directly to the bottom line." Later on in the conference call Moonves said the revenue from V Cast is rising and this year alone the company is going to make "over $3 million."

For more on CBS' mobile plans:
- check out the conference call transcript at