CCA partners with Sling on mobile video offering

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CCA and Sling TV are targeting mobile video fans with a new OTT offering.

Sling TV announced a deal with the Competitive Carriers Association to bundle its OTT video service with customers’ bills.

The Dish Network property said customers of CCA carriers will be able to access both live and on-demand content from Sling, paying for the offering through their monthly statements. CCA claims dozens of carrier members across the United States including T-Mobile, Sprint, C Spire and many smaller mobile network operators.

The companies didn’t disclose pricing or other details.

“This new program helps level the playing field for CCA’s nearly 100 members in an increasingly competitive video industry, where providers constantly battle for customer loyalty,” said Wareen Schlichting, executive vice president of marketing, programming and media sales for Sling, in a press release. “Now, Sling TV and CCA make it easier than ever to give CCA members’ 120+ million customers access to the popular entertainment they want at an industry-leading price.”

Sling offers two streaming services for U.S. customers, collectively including more than 150 channels and content from providers including Disney/ESPN, Fox, NBC, NFL Network, HBO, Turner, Univision and others. Sling also offers standalone and add-on Spanish-language packages targeted at “Spanish-dominant U.S. households.”

CCA President Steven Berry suggested the partnership will help smaller carriers compete with their bigger rivals as consumption of mobile video continues to soar.

“We are delighted to partner with Sling TV, the leading live TV streaming service, on this new program, which will bring immense value to members, especially those that do not currently offer video,” Berry said in the announcement. “Customers of CCA members now will have the ability to easily bundle their wireless service with their Sling TV entertainment on a single bill.”