Cellular and Wi-Fi use—by operator and data plan type—for Verizon, AT&T, T-Mobile and Sprint, December 2017

Strategy Analytics’ AppOptix data comes from a panel of 4,000 Android phone users who agreed to let the firm monitor their data usage and also who provided their demographics and network plan information. (Pixabay)

A perennial question in the wireless industry is how much data are customers using and how are customers paying for that data.

Thanks to a new partnership between FierceWireless and Strategy Analytics, we hope to shed some light on the situation. The below data, from Strategy Analytics’ AppOptix service, show how often Android wireless users stray from cellular networks and onto Wi-Fi networks—and how that differs among customers of Verizon, AT&T, T-Mobile and Sprint.

But perhaps more interestingly, Strategy Analytics’ data also offers a breakdown of customers’ service plans, showing the amount of cellular and Wi-Fi data consumed by unlimited data customers and how that compares to customers with monthly data allowances and pay-as-you-go plans.

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Read on to find charts detailing the information, and then also the actual numbers used. Below all that is a detailed explanation about how Strategy Analytics obtained its data. Click here to learn more about Strategy Analytics’ AppOptix service.

The below information is from December 2017. We hope you enjoy it!

Strategy Analytics data use by plan December 2017 (Strategy Analytics)
 

Data plan
with monthly allowance

No data plan
or Pay as You Go

Unlimited data plan

Cellular

2,845

903

5,308

Wifi

14,038

8,827

12,291

 

Strategy Analytics data use by operator December 2017 (Strategy Analytics)
 

AT&T

Sprint

T-Mobile

Verizon

Cellular

2,386

4,350

5,261

3,634

Wifi

11,410

13,752

13,084

14,336

Strategy Analytics’ AppOptix data comes from a panel of 4,000 Android phone users who agreed to let the firm monitor their data usage and also who provided their demographics and network plan information. Panelists also update their profile—including information on their data plan and device purchases—on a regular basis.