CES: Motorola puts Google on handsets

Motorola announced that many of its future handsets will offer access to Google's search technology at the touch of a single button. The officialese is that the companies want to encourage mobile users to access the Internet using their handsets--a worthy cause, no doubt. Motorola sees Google's presence as a selling point that could rationalize a higher retail value on its phones. All very safe and plausible. The deal seems like an innocuous feather in Motorola's handset hat.

Google-rival and enterprise search solutions provider Fast has a different perspective: "Google isn't just a search engine--it's now a global brand right up there with Coca-Cola. By partnering with Google, Motorola is allowing its own brand to be diluted." The criticism boils down to this: Motorola lost the chance to launch "Motorola Search" powered by someone like FAST. It's true, the Google brand is a powerful one. And the iTunes phone, er, ROKR E1, is case in point when it comes to big brand names overshadowing Motorola. Did you hear there's a ROKR E2? And what do you know? No iTunes this time around.

For more on Google's search technology on Motorola's handsets:
- take a look at this article from the BBC
- and FAST's criticism of the deal posted on Mobile Europe

ALSO: Motorola teams with Kodak in a 10-year deal for mobile imaging solutions. Release

PLUS: Yahoo! launches its Yahoo Go mobile search technology. Article


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?