Chris DeWolfe goes from MySpace to the mobile space with 'Fluff Friends Rescue'

Chris DeWolfe first entered the popular consciousness as the co-founder and CEO of pioneering social network MySpace. After relinquishing the MySpace reins in 2009, DeWolfe resurfaced the following year when he teamed with Austin Ventures to acquire social gaming firm MindJolt--the following year, MindJolt expanded into mobile with the purchase of Social Game NetworkNow branded MindJolt SGN, the company boasts more 35 million monthly active users, 45 million mobile downloads and 80 million installs on social platforms; its new Fluff Friends Rescue, an interactive iOS title created with assistance from the Humane Society of the United States, challenges gamers to nurse pets back to health while running their own animal shelter, promoting animal welfare and educating users against the atrocities of puppy mills in the process. FierceDeveloper spoke to DeWolfe about the social gaming opportunity, the growing economic viability of the Android platform and the importance of real-world interaction to virtual-world success. Special feature