Cingular's ad agency takes the helm at AT&T

AT&T has appointed Omnicom Group's BBDO the lead agency for the carrier's sizable $3.3 billion advertising account, according to a report from RCR News. BBDO was the lead agency for Cingular, which AT&T acquired. AT&T's former lead advertising agency, GSD&M will remain onboard at AT&T for consumer products advertising, but it will report to BBDO. In the past, both agencies reported to AT&T marketing executives.

For more on the ad agencies over at AT&T:
- check out this article from RCR News

Suggested Articles

Dish Networks continues to lend out its spectrum resources to carriers so they can bolster capacity during the COVID-19 crisis.

WISPs received permission to use 45 MHz of 5.9 GHz spectrum to help meet the surge in demand as a result of the coronavirus pandemic.

AT&T introduced a new low-cost wireless plan for Cricket and AT&T prepaid customers, along with additional data allowances for two months.